ATL advertising mentions to creative marketing executions that use artificial intelligence technologies. These technologies have the potential to make traditional digital advertising more effective and efficient. Although ATL advertising is the more natural and less invasive form of digital marketing, it often doesn't reach out to people who are not your target audience.
Eventually, Above the Line (ATL) marketing is the term used to define all procedures of advertising that are not precisely aimed at customers. And this approach can help you increase your customer base.
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