Costume Jewelry Market – Forecast, 2020-2027 Gurgaon

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Some of the major factors driving the growth of the global costume jewelry market include rapid urbanization, rising prices of gold and silver jewelry, and the growing adoption of e-commerce platforms. In the present digital scenario, e-commerce is one of the most reliable platforms for buying affordable and user-friendly jewelry. Online platforms offer a large range of jewelry that could be found at a particular retail store. Furthermore, the customers can easily view a wide range of jewelry in the comfort of their home, workplace, or while in transit. Fashion brands on the e-commerce platform provide international designs and patterns, a better price, lab certification, and offer easy payment gateways, attracting many customers. Online platforms offer additional comfort to customers compared to the retail stores, including exclusive discounts, doorstep delivery, free trial, and easy to return or exchange policies. Advancements in technology have fuelled the adoption of e-commerce platforms among customers as they can ask their queries, which are addressed by automated chatbots, and can track and monitor delivery status. Thus, the increasing adoption of e-commerce platform is fuelling the growth of the market.

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 Published date:

21/11/2020 3:17 pm

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